Bachelor of Business (Hons) in Marketing

INTI International University: KPT/JPS(MQA/PA1647)07/2017

Bring valuable and innovative skills to the marketing world with our Bachelor of Business (Hons) in Marketing programme. In collaboration with University of Hertfordshire, United Kingdom, this programme will develop your understanding of the key concepts underlying marketing practices, while also providing you with the necessary skills to embark on professional marketing careers. Our degree offers specialised modules including Consumer Behaviour, Global Marketing, Integrated Marketing Communication, Marketing Research, New Product & Innovation Management, and Service Marketing. You will also be exposed to actual working environments through industry visits and internship programmes at multinational companies. At the end of the programme, you will be presented with a Dual Award from INTI International University and the University of Hertfordshire.

Career Opportunities

  • Marketing Personnel
  • Sales Personnel
  • Advertising Personnel
  • Product Manager
  • Banker
  • Marketing Consultant

Entry Requirements

To be eligible for this programme, you'll need to meet the basic entry requirements listed here.

Campuses, Partner University & Fees

INTI International University Nilai

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Awarded by

INTI International University


University of Hertfordshire, UK


In collaboration with

University of Hertfordshire, UK

Intake Dates & Duration

  • INTI International University, Nilai
  • January
  • May
  • August

  • Full time : 3 years


“I came to Malaysia one year ago expecting to get a good education, meet new friends, and learn the culture of a new country. I can say with 100 percent that INTI is the best place to get these experiences. Every day at this university is filled with new experiences and acquaintances. I love the trips that are organised each semester by the International Student’s Society (ISS) to various islands, beaches, rivers, and even other countries.”

Valerii Polubabkin
Tie Jia Bao

Ready to apply for this programme?